will sanders

Yellowstone Day Tours

A successful scenic and wildlife tour company operating in Yellowstone & Grand Teton National Parks was sourcing most of its business from third-party booking sites. Looking for marketing help, the owners brought me on to wean off of the dependence on third-party sites and increase direct bookings.

Strategy:
Build a stronger brand, improve digital presence, run PPC ad campaigns; and leverage a stronger brand to develop relationships with other travel companies, concierges, and travel agents.

The brand had not been developed. It was missing cohesion, authenticity, and tone. Business was reliant on "Yellowstone Day Tours" being a powerful name for SEO, and third-party sites product display compensating for the lack of branding. Further, Yellowstone Day Tours needed a stronger, independent, omnichannel presence.

So, I got to work. I made a list.
- Clean up logo
- Rebuild website
- Inventory content, create new content
- Build social media presence
- Start blog
- PPC ad campaign
- Email marketing campaign
- Create stronger relationships with local concierges, travel companies, and travel agents - push the renewed brand to them via B2B marketing initiatives.

Here's what it all looks like -

Results

Launched in November, these initiatives led to a 473% increase in bookings for December and annual sales for 2025 are up 90% by the end of February.

Facebook

+463,400 reached

+15.12% increase in followers

17,500 website clicks

10,100 interactions

Instagram (100% organic) - Instagram is lowest priority for this brand/budget. Target audience is generally older and more accessible via Facebook and other channels.

+794% increase in followers

4,010 accounts reached in 2025

Logo.

The old logo a bit blurry and unnecessarily including ".com", I cleaned it up and removed the ".com".

old logo

new logo

Website

The website was outdated and needed to be stronger. The old website was not conveying a strong brand. Especially in comparison to competitors. It needed contemporary design, strong copy, ease of navigation, a chat box, and a consolidation of pages. With limited budget, I designed, built and wrote every inch of this website. Screenshots of before and after below, but please visit the website to see it in full.

old site

new site

PPC ad examples

Concierge pricing/information sheet

Having close relationships with local concierges is crucial. I fostered new relationships and partnerships that are providing new avenues for bookings.

Email marketing examples - B2B & B2C